The National Association of REALTORS® does research on a wide range of topics of interest to real estate practitioners, including market data, commercial, international, home buying and selling, NAR member information, and technology. Use the data they contain to improve your business through knowledge of the latest trends and statistics.

Market Data

Local Market Reports

NAR Research has local information on markets, state taxes and fiscal conditions, wealth gain by metro area, subprime ARM performance, mortgage conditions, the economic impact of real estate, and existing home sales and prices.

REALTORS® Confidence Index

The REALTORS® Confidence Index is a key indicator of housing market strength based on a monthly survey sent to over 50,000 real estate practitioners. Practitioners are asked about their expectations for home sales, prices and market conditions. In addition, the “Questions of the Month,” feature results of a timely aspect of the housing market.

Relocation Reports

The Relocation Report for each county presents information for that county on county‐to‐county migration flows within the United States, the average incomes of households moving between the specific county and other counties, demographic summaries of homeownership rates, and types of home mortgages (e.g., Conventional, FHA, VA, and FSA/RHS).

State-by-State Economic Impact of Real Estate Activity

How is the housing market in your state affecting the local economy? These reports outline the total economic impact of real estate related industries on the state economy, as well as the expenditures that result from a single home sale, including aspects like home construction costs, real estate brokerage, mortgage lending and title insurance. Find out how much the real estate industry is affecting the gross state product for your area.

Home Buyers and Sellers

Profile of Home Buyers and Sellers

Each year, the NAR surveys home buyers and sellers to gather detailed information about the home buying and selling process. The Profile of Home Buyers and Sellers provides information on demographics, housing characteristics and the experience of consumers in the housing market, including the role that real estate professionals play in home sales transactions.

Home Buyers and Sellers Generational Trends Report

This report examines the generational differences of home buyers and sellers in the current real estate markeplace.

Investment and Vacation Home Buyers Survey

This annual report breaks down the share of home sales by primary residences, vacation homes, or investment properties, and presents several characteristics of the non-primary residence transaction.

Digital House Hunt

Google and NAR have collaborated to uncover trends and insights around digital media usage among home shoppers, whether they were looking for an existing home, a newly constructed home, or an apartment. Together, Google and NAR’s individual research results tell a cohesive story about today’s uber-connected home shopper.

Profile of Buyers’ Home Feature Preferences

Purchasing a home is an important life decision, and many factors can influence the home choices buyers make. The Profile of Buyers’ Home Feature Preferences examines the features buyers prefer when it comes to purchasing a home, as well as the differences in preferences when it comes to factors such as region, demographics and household composition.

Social Benefits of Homeownership and Stable Housing

This 16-page paper looks at how homeownership leads to positive social outcomes. It examines not only the ownership of homes, but also the impact of stable housing.

Simplify: Real Estate Trends in a Time of Uncertainty

NAR commissioned this study to determine today’s real estate industry trends and found eight that are vital for setting strategic direction for agents, brokers, and associations alike.

Commercial Research

Commercial Member Profile

This report describes the business, transaction, and demographic characteristics of commercial members, and defines the property information needs of this segment of NAR membership. The Commercial Member Profile is available for download in our store.

Commercial Real Estate Lending Survey

The Commercial Lending Survey provides insights into REALTORS®’ commercial financing conditions. The report details liquidity conditions, market impact, funding sources, and respondents’ comments.

Commercial Real Estate Market Survey

The REALTORS® Commercial Real Estate Market Survey is a new project from Research that measures activity in the commercial real estate markets. It is designed to provide members with an overview of the market performance, sales and rental transactions, current economic challenges and future expectations.

Commercial Real Estate Outlook

This quarterly report covers the economic conditions underpinning current commercial real estate markets and presents trends in market fundamentals, investments and financing.
List of Markets Covered

Expectations and Market Realities in Real Estate 2014

This report gives commercial investors the information they need to make forward-looking changes to their approach to today’s market. It focuses on economic outlook, capital markets, highlights and expectations for the five major property sector markets, and a collective analysis of the commercial investment environment.

All information provided by the National Association of Realtors.

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